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As we are sure most of you know, Après sold out last week. TBH, we are still in shock. Your love for Après has exceeded our wildest expectations and we are humbled by the support.
As a brand, we've always tried to be as transparent as possible, as it's a key part of who we are and we want that to carry through in everything that we do. So today, we want to walk you through what's happening behind the scenes here at Après HQ and when you can expect us to be begin selling again.
Here's what's up
Last month, we began offering Après in 24-packs and sales caught fire. That coupled with some key Instagram posts and PR caused Après to sell way faster than anticipated. We were all so excited here at Après HQ to see how loved our product is by our community but also realized that we'd need to restock sooner than later. Here's what we've been working on over the last couple of weeks.
First thing was to move up our next manufacturing date with our co-packer (they are the ones that follow our recipe and actually make the drink) and get a slot to produce more as fast as possible. We've got this just about nailed down :)
Second, we notified all of our ingredient suppliers that we'd need everything shipped to us now for our sooner-than-anticipated-production run. Our ingredients are really high quality and many are single sourced, so this is quite an intense process. For example, our coconut water comes from the Phillipines and is shipped to us in big drums across the ocean. So, this takes some time.
Lastly, we have to actually produce our product and make sure it's up to our high standards. We are proud to say that no other company out there has our combination of ingredients and clean label but this requires a little bit more time and effort on the production side. Right now, our ingredients are on their way in and we are scheduled to produce within the next couple of weeks.
But, when will you be back?
Sooner rather than later! We can't give you an exact date yet but will let you know as soon as we possibly can. We are going to show you some live behind-the-scenes stuff on our Instagram stories over the next couple of weeks and then of course (if you're on the waitlist), will update you as soon as Après goes live for pre-orders.
Speaking of the waitlist -- we've created it specifically to reward all of you. We realize what an inconvenience this is and want to offer you something special in return. That's why, when you add your name to our waitlist, we will offer you $5 off your pre-order and also notify you when we go live again before anyone else! If you haven't signed up, you can do so here.
We want to thank you all again for your support and patience. If you have any questions at all, feel free to shoot us an email at hello@drinkapres.com or leave a comment here. BRB! xo
Darby + Sonny